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Luzhniki
138,000 visitors to the festival’s open area over 4 days
An international cyber festival designed for a broad audience. For the general public, it was a Cyber City filled with interactive educational installations that explored the digital world and helped improve cyber literacy in a gamified format. For industry professionals, it featured a business program with presentations from top cybersecurity experts.
Achieved KPIs: 6,360 users interacted with the bot, 2,399 completed the quest, 2,158 received merchandise. 94% rated the quest 8 or higher on a 10-point scale.
