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BMW
xPerience Tour

More than 5,000 visitors and 2,000 participants visited a large-scale test-drive which took place from February 1 to March 23, 2014 in 7 cities of Russia.

More than 5,000 people attended the event. 2,030 people were test drive participants.

The event was widely covered in the media: more than 55 articles in professional journals were published.

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This is an annual event of LLC "BMW Rusland Trading"

The company provides its customers and potential customers with a unique opportunity to learn about model range, novelties, restyled models, the latest navigation devices. Pilots of the school demonstrated off-road performance and drivability of the vehicles.

2
The main objective of this event was to increase brand loyalty, attract new customers, present new vehicle lineup and provide participants with an opportunity to participate in the test drive. It was also necessary to demonstrate the benefits of "intelligent systems" integrated into the car driving system.
3
The event was held as planned in compliance with all the terms and agreements. It received a lot of attention not only in the capital of Russia but in the regions as well, that increased brand loyalty of potential customers. As a result, the agency received a truly positive feedback from the client.
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