White Nights Beauty

On June 6, 2014 everyone could come to the Palace Square of the northern capital and see an open air BMW showroom.

The entire lineup was placed along the Winter Palace in a column, starting from BMW 1 and ending up with BMW X6 series. Contemporary works of Bavarian automobile art matched the Baroque style and the "interior" of the royal era perfectly.

There was something incredible in the center of Palace Square: guests could watch professional stunt riders perform various stunts on either the front or the rear wheel of their motorcycles and ATVs. MINI John Cooper Works GP demonstrated exhibition performance.

The highlight of the event was a drift show by professional racers Alexei Maslov and Cyril Papkov from BMW Driving Experience school performed on new BMW M3 and BMW M4 series. The event was attended by a special guest - a Belgian pilot of BMW DTM series Maxim Martin.

The aim of the showroom was to increase loyalty to the brand and M-Series, MINI, and attract new customers. The whole model range was demonstrated while being accompanied by the performance of racing school drivers, stunts, and an autograph session with a BMW DTM pilot.


Name: *
Phone: *

White Nights Beauty

Order callback