The festival of BMW speed and drive, dedicated to legendary BMW M-series cars, was held on May 22-24, 2014.
The event was dedicated to legendary BMW M-series, and also presented all of the BMW company products (MINI, Motorrad) for BMW clients and potential customers. It had huge press coverage: more than 60 articles in professional journals, and online resources gave information about this event.
BMW M Festival is a sporting event for M-Series "fans".
The program included a test drive, presentation of new BMW M3 and BMW M4 Coupe. BMW Lounge, exhibition areas were constructed, event program also included a concert.
The event was held according to the program in compliance with all the terms and agreements. It caused a massive public outcry which increased brand loyalty of potential customers, the agency received positive feedback from the client.