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Gorky Park, Moscow — X5 Sphere
On-site: 100 attendees
Online: 6,000 viewers
Agency objectives:
• Overall project management
• Concept development and event scripting
• Organization of a talk-show with host and guest
• Directing and technical support for the Twitch broadcast
• Creative concept and event styling
• Development of the landing page and a football-themed quiz
• Designing prize mechanics for online and offline audiences
• Coordination with the special guest Germán El Clasico
