The conference was held by one of the most well-known and award-winning business coaches in Russia, a specialist in leadership, Radislav Gandapas, who not only skillfully moderated the program, but also drew masterful parallels between overcoming the constraints, conformity, and boundaries in business, and personal growth of each of the SAP employees. The issues discussed awoke an echo in everyone’s heart and got such a lively response from the participants that the Q&A session was prolonged, and the time limit allocated to the business part-time was extended. Another justification of the chosen concept’s significance: “No Limits!”