The largest annual business event SAP Forum 2017

On April 13, 2017, Crocus Expo held the largest annual SAP business event.

The largest annual SAP business event in Russia

SAP Forum Moscow a traditional SAP event in Russia – was held for the 16th time this year.

OBJECTIVE:: Positioning SAP as the market leader with all the necessary tools, expertise and experience in the field of digital business transformation.

CREATIVE CONCEPT: : Digital Now, Digital Present.

The event was attended by more than 4,000 people. The main theme that SAP seeks to broadcast on the market at the moment is Digital Business Transformation.

At the SAP Forum in 2017, the organizers went deeper into the topic of Digital Business, illustrated it with specific examples, and also tried to make the audience realize the inevitability of the digital future and to show the results that SAP achieved last year. Digital transformation is not a plan for the future, it is the reality we live in.

The Forum was attended by IT directors, financial directors, as well as directors of automation departments (procurement, personnel, logistics, transportation, etc.). Owners and general directors of small and medium-sized businesses were also among the participants. SAP Forum participants like information technology and understand it well. These people are in the forefront of digital business transformation.

According to the director’s idea, a grandiose show that opened the forum was to immerse everyone in the Plenary Hall in the "Digital Present". An incredibly realistic presence effect was achieved thanks to the synchronization of video, sound, light, and laser technology. The host of the plenary session was Ivan Urgant, who, together with the leaders of large businesses, explained simply and clearly what the digital present is, and why it is so important to become part of it.


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The largest annual business event SAP Forum 2017

The largest annual SAP business event in Russia

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